I preffered the other trailer honestly. The marketing diffrerences are interesting.
^ Yeah, I think they purposely took the more "funnier" approach with the English trailer as opposed to the Chinese trailer's more action-packed, emotionally driven one. My guess is because Chinese audiences would probably be offended if a film about their country and culture was advertised as "funny." It does kind of disappoint me that DreamWorks thinks the only way to pump up everyone else about their film is to show how funny it is.
EDIT (April 27, 2019): New forums won't allow more than one video to be featured in a thread. So here's the Chinese trailer:
^ Good point. I thought the reason could be that the Chinese just take cinema more seriously. I'm just sweeping with broad strokes though. I hope KFP3 is as advertised in the Chinese trailer.
those were both beyond awesome! Chinese one was better but does anyone have a translation of what Shifu said? only thing I didn't understand...
^ Here's a link to a Tumblr post of someone who found a translation:
^ ooh thanks